SEO Content Writing Services

At its most basic level, content improves rankings by providing valuable, relevant information that matches your target audience’s search queries (which Google and other search engines put in front of other pages).

Well-structured content that includes appropriate keywords, headers, meta tags, and internal links helps search engines understand and index content effectively.

Additionally, new and refreshed content signal to search engines that the site is active and relevant. Engaging content also attracts backlinks from other sites, further boosting its authority and ranking potential.

As we said before, not every page needs to be optimised, but you should be regularly creating SEO pages. When you write content for SEO purposes, there are certain criteria you need to meet, which may not be suitable as blog content. If you want to create SEO pages but don’t know where they should “go”, your best bet is to write landing pages, which do not need to fit your blogroll format and do not take up space on your site’s navigation.

When people say SEO content, what they are most likely referring to are landing pages that have been optimised for keywords. That is not to say that on-page best practices should be ignored on pages without a keyword focus.

Geeky Tech’s SEO services include keyword research and strategy, whereby we find out who your competitors are and what keywords they’re using to outrank you. By reverse-engineering your competitors’ most popular pages, we start to develop a list of the most profitable keywords that your website has the chance of ranking for. The bigger your budget, the more aggressively you can go after a keyword with a high search volume.

Refreshing your content is good SEO practices. We recommend revisiting and updating your SEO content every six months (but there are many exceptions here). Refreshing content that’s already ranking will more quickly climb back up the rankings than brand-new content.

Content that’s SEO friendly will have a keyword focus with semantically relevant keywords included in the copy and headers. Other SEO techniques within the page include internal linking, visual elements like images, a use of white space, and a call to action. While you don’t necessarily see this part on the page itself, quality SEO content will also be written to surpass other pages ranking for the same keyword.

Your first KPI should be an increase in traffic and impressions. After all, optimised content is supposed to rank. But more visibility is half the story. What’s better: a web page that attracts 1,000 monthly visitors that leads 5 conversions, or a page that attracts 250 monthly visitors that leads to 25 conversions?

Impression, clicks, and traffic are nothing but vanity metrics if they don’t attract MQLs or convert visitors.

Sure, why not? Content production can help with any type of search—it depends on what you’re writing about and the keywords you’ve chosen.

Assuming high-quality content is the only missing piece of the SEO puzzle, then you could see results as early as a few weeks, but typically the standard sweet spot is six months (what can we say, Google is a slow beast). 

As a digital marketing agency, Geeky Tech works mainly with B2B technology and software companies, but we have also worked extensively with high-end lifestyle services. With a strong understanding of SEO, our experienced content writers can adapt to every industry and niche.

As long as you’re talking about content within an SEO strategy, you’re barking up the right tree, comrade. We are not a strictly content writing company. We firmly believe that SEO and content belong together, but SEO and paid media are our main services.

In a nutshell, SEO content is backed by keyword research and is designed to rank high in search engines. Not all content needs to have an SEO strategy behind it. For example, regularly posting quality content for your blog keeps your target audience engaged and creates more linking opportunities, not to mention what it does for your credibility. But you don’t necessarily need to optimise every single blog post for a specific keyword. In fact, you don’t want all your web pages to show up on search engine results pages anyway. But whether or not you’re writing an SEO page, always create content to the highest standard because your pages will be compared to that of your competitors’.

Content quality and relevance are important. They say that quality is subject, but it’s pretty easy to measure content quality when you have other high-ranking pages as a basis of comparison.

All content, whether it’s written by SEO experts or TikTok influencers should be original and plagiarism-free. There’s really no justifying plagiarism, but we have seen sites regurgitate word-for-word other sites’ content without permission (we can only assume) or proper acknowledgment. Maybe people don’t quite understand how to use their competitors’ content as a benchmark without copying their words or their ideas without injecting any originality into them. But that’s not what we mean by competitor benchmarking, and that’s certainly not what our article-writing services are designed for.