SEO Content Writing Services
Empower your brand with SEO-optimised content to attract and engage your audience, and drive tangible results.
How Our Clients Did Last Month
Month-over-month traffic trends. Source: Google Search Console
What Are Your Content Marketing Goals?
Writing for the sake of filling up space on a page and hitting your keyword requirement isn’t going to cut it anymore. Audiences want to connect with the companies they do business with, and that starts at the word level.
Are your pages really leaving an impression on your readers? Is your content the kind that keeps your audience engaged and thirsty for more? Has your marketing and content team put time and effort into crafting beautiful work only for it not to show up on Google?
Your pages need an injection of search engine optimisation (SEO) techniques to push your content into the spotlight and attract visitors at every stage of the marketing funnel.
Our SEO Content Services
We’re not just any content writing agency; we’re an SEO agency that understands the value of content and the necessity to produce the best SEO-friendly pages on a regular basis to increase your visibility and draw in paying customers at all stages of their buyers’ journeys.
Here’s what our content marketing services include:
SEO Content Briefs
Got a target keyword but not sure how to create a blog or website content around it?
Not gonna lie, we are very proud of our briefs. What makes them so unique to the industry is just how complete they are, if we do say so ourselves.
It all starts with a keyword:
We take the target keyword you want to rank for and review and compare the top competitors currently ranking in Google for that term. We then deconstruct their page elements to create a detailed content brief and comprehensive roadmap of the semantic content your website needs to rank in Google.
Existing Content Recommendations
For all those content pages that need just a teeny bit of encouragement, we have our easy ‘quick win’ recommendations.
The existing content on your website is not without its merits, even if it hasn’t been optimised down to the last header. You may be sitting on easy opportunities to outrank your rivals with just a few tweaks to your copy.
Our on-page SEO strategists can help you reach the finish line by reviewing the content on your page and making recommendations to boost your visibility on search engines.
Existing Content Optimisation
For when your content creators have taken the term ‘think thin’ too literally.
Thin content is defined as a page with fewer words than what’s recommended to rank. We’ve also seen thin content being referred to as content that has very little substance and that fails to discuss a topic at a deeper or more meaningful level.
If your content falls into either of these categories, it needs a little more work than a few recommendations to get it at a competitive level. Whatever the case may be, your content needs help and we know just who to ask.
Our content team will utilise their experience and our agency’s comprehensive briefs to apply SEO best practices to your page and to make the changes necessary to optimise your page.
New Content Creation
There is no shortage of writers on this planet, and yet, it seems like every B2B company we talk to struggles to produce content on a regular basis.
That’s where SEO copywriting services save the day (picture a bunch of nerds in capes). Our in-house writers will create your SEO pages from start to finish, so your company can finally say goodbye to your content bottleneck and hello to more horses in the SEO race.
How Optimised Content Drives Your Digital Marketing Goals
You’re looking to partner with an SEO writing company that can help you dramatically improve your online visibility whilst staying true to your brand.
Here’s how the best SEO content can help you achieve online success:
- Optimised content is written for maximum visibility. That is to say, that the layout, formatting, keyword placement, interlinking, and copy itself are not only created to appeal to search engine algorithms, but they're also created for the best user experience in mind.
- An SEO content marketing strategy includes relevant and high-commercial keywords that your potential clients are using to search the internet for your products or services.
- The more engaging the content, the more likely that your readers will share it on social media and other platforms, thus increasing the number of backlinks and brand credibility.
- Engaging content with a strong call to action is far more likely to lead to better conversion rates than a piece of content without a strategy behind it.
- Creating high-quality SEO articles, blog posts, white papers, infographics, etc. not only boosts your site's authority, trustworthiness, and credibility, but the consistency of your content also builds brand recognition, which is why we're here, isn't it?
SEO Content vs Content Marketing
Are you looking for content marketing services but aren’t sure where SEO fits in? Although there’s plenty of overlap, these two marketing channels are distinct.
Content marketing focuses on creating value with the goal of building brand awareness, fostering relationships, and driving engagement and conversions. Content can include anything from blog posts to infographics and how-to videos.
The goal of SEO is to optimise a website’s content to rank higher in search engine results pages for specific keywords, which leads to an increase of qualified organic traffic.
Content marketing is on a mission to tell a story and SEO is concerned with search engine algorithms, but both strategies work harmoniously together, as high-quality content is essential for effective SEO, and SEO helps ensure that content reaches a wider audience.
As a team, both marketing channels create a powerful approach for driving traffic and achieving long-term business goals.
How to Tell If Web Content Hasn't Been Optimised
Poorly written, edited, and optimised pages do more than just hurt your rankings. They also undermine your brand’s authority and make your target audience question your credibility, which, as you can probably guess, does not bode well for your bottom line.
Here are tell-tale signs of content that has been poorly optimised:
- It has a much lower word count than pages on other sites fighting for the same keyword.
- There is no keyword focus or sign of keyword research.
- The keywords are there but not in the right places, i.e. missing from headers.
- The target keyword and relevant variants are stuffed into every sentence, making it impossible to understand.
- The content quality is poor (spelling, punctuation, syntax, grammar) or the page has clearly been copy-pasted straight from AI and on to the page without being afforded a single critical glance.
- The formatting looks confusing, sloppy, or hard to read.
- There are no internal links where it would make sense for internal links to go.
- There are no calls-to-action.
Why Are Geeky Tech's SEO Content Writing Services Different?
We don’t offer landing page and blog writing for the sake of it. We use content to help our clients dominate search engine results. Since we have one big goal in mind, the content we produce has to meet a very high standard.
That’s not to say that we churn out boring work. Remember, what’s good for the goose is good for the gander, so whatever your clients like, Google likes and vice versa. We fully believe that there’s enough room on a page to be creative and thought-provoking while meeting SEO requirements.
The Most Comprehensive Content Brief
SEO-friendly content starts with a brief. We’re certainly not the only marketing agency that uses briefs, but like we said a few paragraphs up, we strongly believe that no other SEO content agency has developed anything as comprehensive, topical, and user-friendly as ours.
Following the guidelines included on our briefs gives your page the strongest competitive advantage.
Here’s what’s included:
- Target keyword
- Semantic keywords, variations and synonyms
- Target word count
- Recommended page style
- SEO best practices
- Page structure
- Heading suggestions
- Internal links
- Competing article links
- Suggested outline
- Glossary of terms
- Asset recommendations
Our Other Marketing Services
We’ve beaten around the bush long enough. Yes, we write content, but the thing that makes our content so effective from a visibility perspective is our SEO keyword research, and that, my friends, is part of something greater.
(You know what we’re talking about.)
Cue the intro music…
Search Engine Optimisation
I know, surprising, right?
We specialise in B2B SEO for technology and SaaS companies. With nearly a century of combined experience, we utilise exclusive, custom-built SEO tools to achieve outstanding results that we can track.
Our dedicated team of almost 20 experts have their eyeballs on your site every day, always looking for new keyword opportunities and keeping tabs on your competitors. And content management is not even the half of it:
- SEO audit
- Keyword research and strategy
- Content calendar and content creation
- On-page SEO
- Technical SEO
- Off-page strategy and backlink building
- Reporting and tracking setup
- Ongoing monitoring and management
Paid Media
Our comprehensive services include creating and managing AdWords campaigns across Google’s channels like Search, Display, Video, Shopping, and Local pages.
Our AdWords management services cover keyword management, negative keyword lists, traffic sculpting, creative ad copy and A/B testing, Google Analytics integration, conversion tracking setup, and more.
Additionally, we offer remarketing audience management by creating sophisticated audiences based on detailed analytics. This includes segmenting and behavioural patterns.
A Complete Content Overhaul Led to Triple the Conversions in Less than a Year: A Quick Case Study
The Company
Conidia Bioscience
The Challenge
- Keyword cannibalisation and thin content hurt the company’s rankings
- Despite its 250+ organic pages, its daily organic traffic was still under 100
- Lack of any real keyword strategy led to disorganised content
The Solution
- Conducted thorough keyword research and competitor analysis
- Consolidated and optimised existing content and merged thin pages to create more valuable, detailed content
- Eliminated keyword cannibalisation
- Optimised pages with strategic keyword clusters and created separate pages for similar but distinct keyword variations
And the Results?
- Reduced website size from over 250 organic pages to 62
- Doubled visitors and page-one rankings within three months
- Achieved a 150% increase in website visitors within six months
- Boosted conversion rate by 300%
Meet Your SEO & Content Experts
Well, hello there! Fancy seeing you all the way down here. I guess it’s about time we introduce ourselves. We’re Geeky Tech, a raggle-taggle team of SEO strategists, advertising aficionados, data scientists, and yes, SEO content writers!
We are a remote-only team from all over the world who share a single mission to deliver transparent, straightforward, and fluff-free SEO services.
Every B2B SEO service we provide we once used to bail ourselves out of an SEO black hole back when we didn’t even really know what SEO was and we had outsourced it to a team who clearly didn’t know what they were doing either.
Since then, we’ve run over 700 tests and built our own in-house tools (such as the one that helps us create our insanely effective briefs) to help perfect our SEO tactics and give our clients what they needed to race past their competitors.
You can learn more about us on our Who We Are page.
FAQs About SEO Content Creation Services
At its most basic level, content improves rankings by providing valuable, relevant information that matches your target audience’s search queries (which Google and other search engines put in front of other pages).
Well-structured content that includes appropriate keywords, headers, meta tags, and internal links helps search engines understand and index content effectively.
Additionally, new and refreshed content signal to search engines that the site is active and relevant. Engaging content also attracts backlinks from other sites, further boosting its authority and ranking potential.
As we said before, not every page needs to be optimised, but you should be regularly creating SEO pages. When you write content for SEO purposes, there are certain criteria you need to meet, which may not be suitable as blog content. If you want to create SEO pages but don’t know where they should “go”, your best bet is to write landing pages, which do not need to fit your blogroll format and do not take up space on your site’s navigation.
When people say SEO content, what they are most likely referring to are landing pages that have been optimised for keywords. That is not to say that on-page best practices should be ignored on pages without a keyword focus.
Geeky Tech’s SEO services include keyword research and strategy, whereby we find out who your competitors are and what keywords they’re using to outrank you. By reverse-engineering your competitors’ most popular pages, we start to develop a list of the most profitable keywords that your website has the chance of ranking for. The bigger your budget, the more aggressively you can go after a keyword with a high search volume.
Refreshing your content is good SEO practices. We recommend revisiting and updating your SEO content every six months (but there are many exceptions here). Refreshing content that’s already ranking will more quickly climb back up the rankings than brand-new content.
Content that’s SEO friendly will have a keyword focus with semantically relevant keywords included in the copy and headers. Other SEO techniques within the page include internal linking, visual elements like images, a use of white space, and a call to action. While you don’t necessarily see this part on the page itself, quality SEO content will also be written to surpass other pages ranking for the same keyword.
Your first KPI should be an increase in traffic and impressions. After all, optimised content is supposed to rank. But more visibility is half the story. What’s better: a web page that attracts 1,000 monthly visitors that leads 5 conversions, or a page that attracts 250 monthly visitors that leads to 25 conversions?
Impression, clicks, and traffic are nothing but vanity metrics if they don’t attract MQLs or convert visitors.
Sure, why not? Content production can help with any type of search—it depends on what you’re writing about and the keywords you’ve chosen.
Assuming high-quality content is the only missing piece of the SEO puzzle, then you could see results as early as a few weeks, but typically the standard sweet spot is six months (what can we say, Google is a slow beast).
As a digital marketing agency, Geeky Tech works mainly with B2B technology and software companies, but we have also worked extensively with high-end lifestyle services. With a strong understanding of SEO, our experienced content writers can adapt to every industry and niche.
As long as you’re talking about content within an SEO strategy, you’re barking up the right tree, comrade. We are not a strictly content writing company. We firmly believe that SEO and content belong together, but SEO and paid media are our main services.
In a nutshell, SEO content is backed by keyword research and is designed to rank high in search engines. Not all content needs to have an SEO strategy behind it. For example, regularly posting quality content for your blog keeps your target audience engaged and creates more linking opportunities, not to mention what it does for your credibility. But you don’t necessarily need to optimise every single blog post for a specific keyword. In fact, you don’t want all your web pages to show up on search engine results pages anyway. But whether or not you’re writing an SEO page, always create content to the highest standard because your pages will be compared to that of your competitors’.
Content quality and relevance are important. They say that quality is subject, but it’s pretty easy to measure content quality when you have other high-ranking pages as a basis of comparison.
All content, whether it’s written by SEO experts or TikTok influencers should be original and plagiarism-free. There’s really no justifying plagiarism, but we have seen sites regurgitate word-for-word other sites’ content without permission (we can only assume) or proper acknowledgment. Maybe people don’t quite understand how to use their competitors’ content as a benchmark without copying their words or their ideas without injecting any originality into them. But that’s not what we mean by competitor benchmarking, and that’s certainly not what our article-writing services are designed for.
