Geeky Tech’s
SEO Services
Organic search engine optimisation is the process of driving your site’s rankings to the top of search result pages to increase your website traffic and improve the quality and volume of your leads.
Here’s How We Optimise Your Website
No matter how well your website’s performing, our tried-and-tested strategies (no really, we tested them) will lead to some pretty incredible results in just a few months. Want some real-life examples of how we can double, triple, or even quadruple your organic site traffic? Check out our case studies for real-life examples.
If you want to know how we utilise our SEO expertise, here’s a little peek behind the curtain.
Keyword Strategy
We use the fundamentals of organic search as the first building block to site optimisation
The first thing our Geeks do is take a look at your business in order to understand your customers and what search terms they use on Google. We then take a look at your competitors to find out if they’re already ranking for those keywords. We want your site to always be one step ahead of your competitors, so we make sure we know exactly who we’re up against and how we can one-up their strategies.
Want to know if your current keyword strategy is up to scratch? Get a FREE, no-obligation keyword audit.
We use our research to identify the most profitable keywords for your business and to develop a strategy to implement these keywords on your site’s pages. While we’re here, we make sure your site is properly set up with Google Analytics and Search Console to help us track and monitor these results.
On-Page Optimisation
Our SEO Geeks get to work optimising your web pages to raise the bar on industry standards and outshine your competitors.
Don’t get us wrong. Having a nice-looking website is important, but that alone won’t attract potential customers. When we say on-page optimisation, we also mean fixing and optimising the things that the end-user doesn’t necessarily see. This step is important because if there’s a problem at this level, your pages aren’t likely being ranked correctly by Google.
This process involves a pretty intense level of Geekiness. To start with, we audit your entire website to identify problem areas that could be hurting your digital presence. For instance, if there’s anything stopping Google from properly indexing your site, we remove those blockages right away. Then, apply immediate fixes to enhance your site’s performance, speed, and mobile-friendliness, and identify items that need monitoring and maintenance.
Now, if you’ve made it this far, you probably also speak a little Geek, so to give you a hint of what we’re talking about when we say “technical SEO”, this is what we mean:
- Robot.txt not blocking resources
- Google’s Mobile-Friendly test
- Google “mobile friendly” label
- Schema Markup
- Relative navigation handling
- Google Speed Insights
- Files Compression (GZIP)
- Preferred domain for (www or non-www) in Google Search Console
- Local GeoTags
- Redirect chains
- Duplicated content
- Broken links
- Sitemap in Google Search Console and Bing Webmaster Tools
- Browser’s cache leveraging
- Minified Files
- JavaScript and CSS in above-the-fold content
Basically, this is all the stuff that makes Google happy*.
At the same time, we take a look at your site’s content and HTML source code to identify what on-page SEO changes we can make so that you’re not just speaking your customer’s language, but Google’s too. This is where we start implementing our keyword strategy to your pages.
We use the on-page SEO best practices to clean up your content, fix messy URLs, optimise your titles and description tags, and much more.
Off-Page Optimisation
We look beyond your website to strengthen your online presence and build site authority through backlinks, mentions, and traffic.
Before Google ranks your website for search queries, it wants to know that you are who you say you are. And we get it. There are a lot of con artists out there. To protect the user, and to uphold its reputation as being the most intelligent search engine that really “gets” what the end-user is looking for, Google analyses your site’s authority before deciding how to rank it.
Google’s algorithms use over 200 ranking factors but the most important off-page ranking factors are the external signals generated outside your website, such as brand or site mentions, backlinks, and site traffic.
We start by reviewing your current web presence, which includes any mention of:
- Your full company name or any variation of it
- Your old and new brand name
- Your website domain name
- Your company address or previous address
We then review and assess the most relevant foundation links across the following areas:
- Social profiles
- Directory listings
- Web 2.0 profiles
- Image/video accounts
- Forum accounts
- Profiles on community sites
We want to make sure your brand has a strong and consistent online presence. To do that, we create, style, and optimise your brand’s social profiles on blog sites, review sites, job sites, and up to 80 social profile sites. We then create listings for your business on hundreds of recognised and authoritative local directories and sites.
The next step is to build links that will send traffic to your website, as well as increase your brand’s authority and relevance on Google. Our link-building process is based on a blended approach that focuses on high-quality links.
Before we get started, we run your site through a link audit. Then, we get you involved in online discussions and conversations by creating niche relevant social backlinks. A perfect example of this is answering any topically relevant questions on a combination of sites like Quora & Yahoo! Answers, as well as blogs and forums. This can often even drive real traffic as well as increasing your authority on the topic.
We don’t stop there. Then, we write optimised press releases to introduce your company to the world or announce exciting company news. These press releases are then syndicated across hundreds of news websites.
And very importantly, we leverage our access to a network of high-authority business and technology focused sites to help sculpt your websites topical relevance.
Our backlink strategy goes far beyond what we’ve shown you here, and when you partner with us, we’ll show you even more.
Rinse & Repeat
We monitor and maintain your analytics tools and repeat each SEO step to ensure your site stays ahead of your competitors.
Now that your site is fully optimised, both on and off page the work doesn’t stop there, we continue to do research, optimise pages and build links to your site so that you’re constantly outranking your new and existing competitors.
We do this by:
- Researching new trends, competitors and keywords and inserting them into your site to ensure you rank for them.
- Optimising your site’s new pages. We help you craft new content every month, and then we make sure everything your team has written is injected with our SEO best practices.
- Continuously building highly-quality links to strengthen your off-page SEO and uphold your site’s authority in the eyes of Google.
Why do you need ongoing maintenance? New competitors pop up and Google’s algorithms are constantly evolving. We need to make sure your site is always one step ahead of these ever-changing practices and that you’re taking advantage of new ranking keywords.
As your site’s rankings improve and inbound traffic increases, you may decide down the road to expand or adjust your services, at which point we’d be happy to help you scale your website.
Search engine optimization is all about long-term results, so expect to see the real magic happen within three to six months.
Why risk losing your hard-earned rankings during a major website update? Whether it’s a new domain, a site merger, or a content overhaul, we can help keep your site’s SEO integrity intact with our migration services.
Don’t wait til the last minute. Learn more about our SEO Migration Services.
Frequently Asked Questions
We like proof. Any agency that tries to convince you that your campaigns are strong despite what you see in Google Search Console, is really just trying to dress up their empty promises. We measure our results with important metrics like MQLs, SQLs, impressions, clicks, sessions, users, etc. We also help you set up your goals in Google Analytics so you can track what’s important to you. And it goes without saying that the more data we have, the better we can prove our clients’ ROI.
Of course. Our strategies are also tailored to local SEO or international SEO needs. We’ve worked with English-speaking teams from companies from all over the globe without any issues. In terms of timezones, we’ve always been able to make it work!
We apply various techniques to boost Google signals and improve your site authority. First, we start by reviewing your brand’s online presence on relevant social sites and directories to see how your current links are impacting your site’s SEO. We’ll provide feedback on our findings and give recommendations for any linking opportunities we know you won’t want to miss. Then, using our decades of experience in the technology sector, we’ll leverage our access to niche-specific high-authority sites to help sculpt your website’s topical relevance.
Our SEO strategists are always on the lookout for potential link-building opportunities within your tech space, and will advise your team of any advantageous partnerships with other companies/sites.
It depends on your starting point. If your site already has a steady amount of traffic every month, you could start seeing results in as little as two months. It’s very typical to start seeing SEO results anywhere between one and three months after page optimisation. Of course, if you really wanted to give your marketing a huge push for position #1, those results can take anywhere from three to 12 months, depending on how competitive your keyword is. If you want a better estimate, contact us for a free SEO review. Not to toot our own horn, but we’ll know pretty quickly if your goals, your current rankings, and your budget all line up.
Ask us five years ago and we would have said “we do it all!” But since we’ve had some time to polish our skills, refine our strategies, and evaluate what it is that we’re best at, we decided to close down the web design service to better focus on SEO and paid media.
Over the years, we’ve built hundreds of sites for our clients, and we know our way around WordPress, Hubspot, etc. While we don’t do web dev or design, we take care of on-page optimisation and can publish SEO pages from your pre-existing templates. If you’re stuck on the web design front, let us know and we’ll gladly put you in touch with one of our trusted partners.
We know, we know. Content is one of the major bottlenecks of any marketing campaign. But you might find that you don’t need to hire an external writer once you receive your first SEO content brief from us. Our briefs are pretty thorough and give you everything you need to write a rankable page.
If you’re up a content creek without a paddle, let us know, and we’ll put you in touch with a really awesome content team. Read more on our content writing services.
It sounds like what you’re looking for is an SEO migration. Our team has a wealth of experience helping companies maintain their rankings and traffic during major website changes, like business/domain name changes, content overhauls, and site mergers. Don’t wait too long to consult with an SEO agency about your upcoming change. Learn more about our SEO migrations services.
Absolutely! In fact, that’s one of the best parts of our job. We love working with other agencies and in-house teams. We’d be happy to lend our wisdom about keyword strategy or provide guidance on content generation. We can even align your team’s functions within the overall marketing strategy. Effective collaboration will streamline the SEO process and speed up your results.
We typically only work with tech companies, mainly because after so many years of working within this space, we’ve pretty much nailed it. That’s not to say that we don’t work with other industries. We’ve done extensive work for lifestyle, high-end real estate, and others; so, if you’re a B2B company and you need SEO, give us a call—we won’t beat around the bush if we know we can’t help you.
As with everything SEO-related, it depends. On what? On how quickly you want your results and how much you’re willing to spend to get them. The best way to get an accurate quote is to contact us for a free SEO review.
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