Best Saas Marketing Agency Services
Empower your saas success with expert digital strategies. Let’s drive growth and dominate your market together.
How Our Clients Did Last Month
Month-over-month traffic trends. Source: Google Search Console
Our SaaS Marketing Services
Discover our award-winning in-house marketing services for B2B software, technology, and things that go meep-meep-morp.
SEO
Search engine optimisation is the most reliable and future-proof marketing channel for SaaS.
Leveraging our decades of experience and our own proprietary tools, we provide comprehensive keyword research, content development, on-page optimisation, technical SEO, and off-page SEO. We focus on delivering measurable results and sustainable growth for technology-focused businesses.
Content Production
While we don’t consider ourselves a content marketing agency, we recognise that content production is one of the most important ways we can help our clients. Our SaaS Marketing agency offers SEO content services designed to clear content bottlenecks so that we can get you the results you asked us for. Whether you need us to optimise your existing pages or create a new SEO page from scratch, our SEO and content marketing geniuses will make sure that nothing, not even content, gets in your way from reaching the top of Google search results.
Paid Media
Geeky Tech’s paid media services focus on maximising your return on investment through targeted advertising strategies. We manage and optimise SaaS campaigns across platforms like Google, social media, and display networks. Geeky Tech ensures your ads reach the right audience, driving high-quality traffic and conversions for technology-focused businesses.
Reporting and Tracking
We make sure that all the good stuff we’re doing is being properly tracked from day 0. We use the best industry analytics tools to monitor key metrics, track user behaviour, and measure campaign effectiveness. But we also make it super easy for you guys to understand with our comprehensive reports, which offer actionable insights and transparency. You’ll be able to make data-driven decisions and continuously optimise your marketing plan for better results thanks to our readable and user-friendly reports.
What Your SaaS Company Gets When You Work with our SEO Agency
Each of our clients is assigned a dedicated SEO strategist (and not just an account manager) who will customise our strategies to your unique business needs, and ensure your team has a single point of contact for all marketing-related questions.
Geeky Tech focuses on B2B marketing for leading SaaS, technology, and IT companies. We offer tailored strategies that resonate with tech-savvy audiences, which is fine by us! We never set out to be a marketing agency specialising in SaaS and tech, but now we couldn’t picture it any other way.
Our marketing approach is based on proof. While we do love to dream big, we achieve more by putting our heads down and working toward tangible results that lead to higher ROI, not just impressive vanity metrics.
Over the years, we’ve designed some tools to help us reach our marketing goals more efficiently. Many of our tools are built to eliminate content roadblocks and to reach the top of Google as fast as possible.
And now you’re invited to use one of our tools for FREE.
Gain essential SEO insights to boost your page’s ranking with just one click.
Our SEO extension, tailored for digital marketers, provides all the critical information needed to enhance page visibility—efficiently and without unnecessary code, saving you valuable time.
Receive custom reports and engage in regular meetings to keep your team informed and aligned with your SEO progress and goals. This is very important. It maintains transparency at all times and ensures that your team is fully aware and onboard with our strategies every step of the way.
We have a history of significantly boosting organic site traffic and achieving impressive results for our clients, as evidenced by various case studies and testimonials.
We’ve tried every service model we could think of until we landed on our points system, which gives us the flexibility to adapt our services to maximise your budget without making you pay more for what you don’t need. Our approach to marketing requires full flexibility to ensure our clients get the perfect combination of keyword research, optimisation, backlinks, and reporting meetings.
Enjoy transparent pricing with no hidden fees or contracts, ’cause screw red tape! This straightforward approach means you only pay for the services you need, with the freedom to adjust as your business evolves.
SaaS Client Spotlight
We helped a B2B cybersecurity company achieve 491% ROI in under 12 Months. Here’s how we did it:
The Challenge
- The company lacked 100 to 1,000 pages of competitive content.
- The site content was not optimised, which resulted in low page rankings.
- The team's competitors had thousands of backlinks from diverse domains, whereas our friends could only claim a few hundred.
Our Solution
- We started by targeting lower-competition keywords like "red team as a service" to establish a strong presence.
- After optimising these pages, we expanded to other niche keywords such as "phishing assessments," which gradually increased the company's competitive edge.
- Eventually, the team was able to compete for highly competitive keywords like "penetration testing as a service."
- We used our proven backlink strategy to build links from high-authority sites in cybersecurity and related fields, boosting the team’s authority and increasing traffic flow.
- This strategy laid the groundwork for targeting future headline terms while generating short-term leads, enabling us to outpace and outrank competitors in our current niche until ready to compete in a higher class.
The Results
- A £40,000 investment with a £261,280 return in the under 12 months
- £799,960 pipeline generated
- 491% ROI
- 147% more conversions vs the previous year
Read the full case study to learn more!
How We Get You Results (Our Process)
Our agency has a proven track record for helping many SaaS clients attract more marketing qualified leads and convert more leads into customers. Here’s how we do it:
Quick Wins
We start by getting a clear understanding of the topics and themes that your website covers. This involves looking at the content you have, the services or products you offer, and the main messages you want to communicate to your audience. By doing this, we ensure that your keyword strategy aligns with what your website is truly about.
Next, we analyse your website’s current performance in search engine rankings. This means looking at which keywords are already bringing people to your site and how well those keywords have performed over time. We also examine historical search data to identify trends and patterns.
This helps us understand what has worked in the past and what hasn’t, providing a solid foundation for your keyword strategy.
Finally, we concentrate on keywords that have a high commercial intent. These are keywords that indicate a strong likelihood that the person searching is ready to make a purchase or take a significant action (like signing up for a service).
Strategy and Content Development
We start by thoroughly reviewing your current keyword data. Our goal is to identify and expand on high-value keywords that have the potential to drive significant traffic to your site. We eliminate any irrelevant keywords to focus our efforts where it counts.
Next, we categorise these high-value keywords into highly focused groups.
Strategy Session
We then schedule a strategy session with you to review our findings. During this collaborative meeting, we will discuss the keyword groups we have identified and agree on which ones to target, ensuring that our approach aligns with your business goals.
Marketing Alignment
To ensure a unified approach, we organise a session with both your internal and external marketers. This alignment is crucial for integrating all marketing functions into a cohesive SEO strategy, ensuring that everyone is working towards the same objectives.
Content Calendar Creation
Finally, we create a six-month content calendar based on the agreed-upon keyword groups. This calendar outlines a schedule for content creation, ensuring consistent and strategic publication. We also provide detailed content briefs to guide the creation of SEO-optimised content, helping you maintain focus and direction in your content marketing efforts.
Technical & On-Page Audit
Using our comprehensive 100+ point checklist, we thoroughly optimise your website. Afterward, we provide a detailed report of our findings, including specific suggestions and actions taken to address any errors. If needed, we also coordinate with your third-party developers to ensure seamless implementation of fixes and improvements.
During the audit, our growth marketing agency reviews your internal linking structure, meta titles, and mobile-friendliness, and makes recommendations for improving your site’s conversion rates.
- UX/Accessibility: We enhance user experience by identifying and fixing broken links, improving page speed, and ensuring compatibility across browsers. Our audit also includes checking for user-friendly 404 pages, clear form labels, and proper text contrast to improve accessibility.
- Technical SEO: We ensure your site is technically sound by setting up correct 301 redirects, validating your SSL certificate, and reviewing your robots.txt file. Additionally, we optimise HTML language attributes, schema validation, and maintain NAP consistency for local SEO.
Tracking, Analytics, Reporting, and Monitoring
Our conversion tracking and SEO setup service covers all essential bases: we create and regularly update a detailed conversion tracking plan tailored to your goals, set up and optimise Google Tag Manager, Google Search Console, GA4, and Bing Webmaster Tools, ensuring comprehensive and effective monitoring of your website’s performance and user behaviour.
Our reporting setup includes a live keyword tracking tool, a comprehensive Looker Studio SEO report, and integrates data from Google Analytics and Google Search Console to provide real-time insights into your website’s performance and keyword rankings to support your marketing and sales efforts.
Ongoing Keyword Research
After creating your content calendar, our strategists will continuously research new keywords and analyse your Search Console queries and competitors’ rankings. Every quarter, we’ll meet to review the data and decide on the keyword groups to target.
You’ll then receive an updated set of SEO content briefs to add to your calendar and to get aligned with your own content marketing strategies.
Ongoing Page Optimisation
Once you have implemented the relevant content changes from our briefs, we will optimise your new or existing pages for those terms. We create an 70-point checklist detailing the optimisations we’ve made to the page.
Ongoing Off-Page Optimisation
Off-page SEO is not just about the volume of links but about acquiring as many topically relevant and high-quality links as possible. Links from popular and authoritative sites enhance your website’s credibility and help Google see your site as a unique entity.
To optimise your website for search engines, we focus on creating relevant, machine-recognisable ‘entities’ that demonstrate what Google calls Experience, Expertise, Authoritativeness, and Trustworthiness, or E.E.A.T. Trust and authority are crucial ranking factors, earned through links from websites that embody these qualities.
Geeky Tech leverages exclusive access to high-ranking, traffic-generating websites in the technology, software, and business niches, and we can ensure your site is featured and linked from relevant, high-quality content after your audit is complete.
Rinse and repeat, rinse and repeat, rinse and repeat
Testimonials from the SaaS Industry
“Geeky Tech’s presentation was great. Alan, Ben, and Christian helped our marketing team understand the value and principles of SEO best practices, and we’re confident that what they’ve taught us will have a huge impact on our marketing efforts. We’re very impressed with the team so far.”
Product Marketing Director, Yoti
“We’ve gone from never having any organic web enquiries to acquiring clients and receiving multiple demo requests within a couple of months of the new site going live! I couldn’t be happier with the results!”
Marketing Manager
District Technologies
“Working in collaboration with Geeky Tech has yielded fantastic results for us – in terms of year on year comparison we’ve seen an uplift of 167% in the numbers of leads generated in just one quarter!”
Head of Marketing, Automation Consultants
“Geeky Tech has significantly improved the quality of our inbound traffic. They’ve also taken great care to teach us more about SEO, and this has given us great insight into our ongoing marketing strategy both online and offline.”
Associate Director, Digital Marketing
“Thanks to Geeky Tech’s work on our organic search optimization, we now outrank our biggest competitor.”
CEO & Founder, District Technologies
“Geeky Tech has given us a whole new appreciation for SEO and paid advertising. We can’t believe what our numbers look like compared to when we first hired them. Thanks team!”
CEO, Chief Scientist and Founder, Sapio Sciences
“The team got the landing page and ad campaign set up within a week, and we began to see our ad listings at the top of the search results immediately. While we’re just a few days into the campaign, I can already see we’re getting lots of new visitors that we wouldn’t have had otherwise.”
Head of Marketing
Conidia Bioscience / Fuelstat®
“We’ve really struggled in the past with other agencies either not understanding our needs or not being able to deliver on their promises. It’s the complete opposite experience with Geeky Tech. They surprised us every step of the way and truly are completely different from other agencies.”
Global Manager for Aviation Markets, Conidia Bioscience
“Coming from such a competitive industry, I really appreciate how Geeky Tech helped us set realistic expectations about our SEO potential. We’re very pleased to watch our rankings go up and up!”
Global Business Development, Data Recovery Compared
“Great team that knows what they do best.”
Head Of Marketing, OneShot.ai
“We’ve hired many agencies over the years, and I have to say that Geeky Tech continues to surprise us with its results. A big thanks to the team!”
Top Brand Strategy Voice | CMO, Avantra
“We would have remained buried in Google page obscurity if it wasn’t for Geeky Tech’s help. We are so grateful we invested in the right SEO company to help us reach the right customers.”
CEO & Co Founder, Geektastic
“We’re now generating leads through our website, which is fantastic for us. We’ve moved up in the rankings on Google. We’re hitting a helluva lot more first-page results than we did before, which is all fantastic and what we wanted.”
Commercial Manager, Lyon Managed services
“Their level of knowledge and commitment to ensuring that the right elements of our website were found by our target audience was fantastic. Always easy to deal with, I am very pleased with the results that he and his team delivered.”
Head of Marketing, Syscomm Ltd
“Geeky Tech has far exceeded our expectations. We are so impressed with the results. Would highly recommend!”
Chief Marketing Officer, Pillir
“Really great team, great work and the results are fantastic. Have been incredibly helpful at all stages of the process.”
Chief Executive Officer, Glance
“Patricia and Holly were both amazing, I have never had a web project go so smoothly & delivered ahead of schedule. If you need a reference please point them in my Direction”
Head of Marketing, CAE Technology Services
“Last year, we saw a 9% increase on our bottom line. We have acquired new customers from around the world who didn’t know we existed and now have ordered multiple times.”
Owner, Process Parameters
Meet the Best Marketing Experts
Welcome to Geeky Tech. From humble beginnings offering a range of digital marketing solutions (mostly outbound, if we’re being honest) to one of the best SaaS marketing teams this side of Atlantis, our story of getting tricked by an SEO “expert” and teaching ourselves SEO to crawl ourselves out of SERP darkness has shaped us into the marketing specialists we are today.
We’re a small but growing team based all over the world (four continents and counting), and we all bring our own little bag of tricks to work with us. We’ve been data scientists, archeologists, filmmakers, aspiring horticulturists, musicians, and digital nomads, but we’ve all banded together to offer B2B companies a straightforward path to growth marketing.
While we all work in our own cities, we’ve perfected the virtual office space, utilising office software and marketing automation tools to make collaboration as easy as tapping our coworker on the shoulder.
Popular Resources for SaaS and Tech Companies
Read our blog to catch up on industry news and company updates.
Add these helpful marketing tools to your repertoire.
Frequently Asked Questions About SaaS Digital Marketing
SaaS marketing refers to the specialised strategies used to promote and sell Software as a Service (SaaS) products. This can include a variety of outbound marketing channels from print media to direct mail to SMS, but digital marketing tactics are typically understood to be the most effective.
Because SaaS products are subscription-based and accessed online, marketing for this type of product requires unique approaches to attract, convert, and retain customers.
SaaS marketing focuses on building brand awareness, generating high-quality leads, nurturing prospects through the sales funnel, and optimising customer retention and satisfaction. Important SaaS marketing channels include SEO, content marketing, social media marketing, email marketing, advertising—all with a strong emphasis on measuring and analysing key metrics to help drive growth and maximise recurring revenue.
SaaS marketing differs from traditional marketing in several key ways:
Focus on Customer Retention
SaaS marketing centres around promoting subscription-based services rather than one-time purchases. This requires strategies aimed at both customer acquisition and retention to ensure long-term revenue and customer loyalty.
Unique Customer Lifecycle
SaaS marketing considers the entire customer lifecycle, from awareness to advocacy, and B2B SaaS companies, which often have an especially long and often complicated customer acquisition process, will benefit from specialised SaaS marketing services.
Product Trials and Freemiums
SaaS marketing campaigns are often centred around free trials or freemium models to attract potential customers. Your strategy needs to nurture these leads into paying customers.
Content and Inbound Marketing
Due to the complex nature of software products, there’s a greater emphasis on content marketing and inbound strategies to educate potential customers, build trust, and demonstrate value.
This is a tricky one to answer because it depends so much on a variety of factors that could change our answer from a few weeks to several months. We like to tell our clients that results typically start trickling in within a matter of weeks, but the floodgates tend to open at around six months, and open even wider at 12 months. The more your marketing team invests (time, money, and human resources) in growing your SaaS brand, the faster you’ll see the results of your marketing efforts.
We can’t give out blanket statements like that, but what we can do is show you how our B2B marketing agency has improved the ROI of one our clients so far, as an example:
We helped this cybersecurity company achieve a 491% ROI in just 12 months using a combination of keyword strategy, technical optimisation, and a steady flow of external links.
In a manner of speaking. We help SaaS companies fine-tune their keyword strategies by narrowing down a list of the most profitable transaction-focused search terms, which is customised to their unique service offerings and the needs of their target market. While our digital marketing strategies are similar for SaaS companies of all sizes, but our approach to help them reach #1 will follow a unique path.
We’ve worked with companies in MedTech, cybersecurity, business operations, low-code-no code app development, parking enforcement, bioscience, and more.
A thousand times yes! We recognise that content is one of the greatest bottlenecks that marketing teams encounter on their path to SEO success. To help your marketing team move beyond this pesky challenge, our in-house writing team is more than happy to step in and help with your SEO content marketing needs.
If you’ve got the writers all set and ready to go, but just aren’t sure on a content strategy, not to worry. As part of both our initial audit and ongoing keyword strategy, we delivery six months’ worth of SEO content briefs, which include a comprehensive roadmap of the semantic content your website needs to rank in Google.
Not all digital marketing agencies are created equal. There are teams out there selling SEO for a mere £500/month. We know how much work is required to offer even decent digital marketing services, so we caution people to be wary of SEOs that offer their services for such low fees. Anything less than £3000/month for B2B SEO should be reviewed with a shrewd eye.
We do not. We know that account-based marketing (ABM) is an awesome way for sales and marketing teams to work together to land key clients, but we focus more on search engine optimisation and paid media.
We used to be a Jack-of-all-trades, but over the years, we’ve narrowed down our service offerings to SEO and paid media. We know that there are other full-service B2B SaaS marketing agencies that help software companies with social media, podcasts, and email marketing support (to name just a few others), but in our opinion, search engine optimisation offers the most long-term value.
The more time our clients can dedicate to the content process, the faster their pages can be created and optimised, and the faster they can see results. Like we’ve said before, content is the greatest bottleneck to SaaS growth (at least where SEO is concerned), but whether you’re hiring us to take over your content writing, or you just want us to optimise your pages, it’s important to know that your involvement is still required on some level. For content review, set aside at least an hour per page, and for content writing, expect to spend 7–20 hours per article, depending on the length and complexity of the subject.
With so many agencies to choose from, how do you narrow down your search. It’s tough, we get it. But we believe that there’s a perfect match for every team, so when looking for the yin to your yang, remember these key considerations:
Experience and Expertise: Look for an agency with a proven track record in SaaS marketing. Check case studies and client testimonials to gauge their success.
Understanding of SaaS Metrics: Ensure they understand crucial SaaS metrics like customer acquisition cost (CAC), lifetime value (LTV), and churn rate.
Services Offered: Verify that they offer a range of digital marketing services that help SaaS businesses thrive in this highly competitive industry.
Customisation and Strategy: The agency should offer customised strategies based on your specific needs and goals.
Communication and Reporting: Opt for an agency that provides clear communication, regular updates, and detailed reporting on performance metrics.
Pricing and Value: Compare pricing structures and ensure they align with your budget and expected ROI.
Technical Knowledge: An understanding of the technical aspects of SaaS products is crucial for effective marketing.
Cultural Fit: Choose an agency that aligns well with your company’s culture and values.
