Content Transformation: How Yoti Achieved 100% More Impressions and 63% More Clicks
Yoti is a digital identity company that makes it safer for people to prove their identity to businesses while sharing less data.
Results in Numbers
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
Digital identification software company, Yoti, was already getting a ton of backlinks from government agencies in the wake of the Online Safety Bill and ICO regulation. It was perfectly poised to dominate age verification software—it just needed a team like Geeky Tech to bring it home.
With the help of our keyword strategy and page optimisations, we helped boost Yoti’s online presence to become a world leader in this technology niche.
The Challenge
- Number of downloads for Digital ID app not hitting target.
- Not enough content to support its goal of being #1 choice in age verification software.
In such a competitive industry, Yoti couldn’t afford to rely on backlinks alone. While an initial audit proved that its site was technically functional and user friendly, it simply lacked the content it needed to compete with other ID verification SaaS businesses.
The Solution
- Research highly competitive keywords that match customer search behaviour
- Develop SEO content calendar to help team write high-quality content
- Optimise new pages for maximum visibility
Yoti had the site, it had the reputation, and it had millions of app downloads—all it needed was enough content to bolster its online presence, stay competitive, and capitalise on the positive associations it received from the UK government.
“What we found most impressive about this company is their results. After every call, we talk internally and always say, we love those guys.”
B2B Marketing Director, Yoti
The Results
- 19 target keywords on page one of Google.
- 19 page optimisations in 12 months
- 100% increase of monthly impressions from July 2022 to July 2023
- 63% more monthly clicks over 13 months July 2022–July 23
- #1-3 for all their priority terms
Yoti’s online presence continues to grow, and with more and more pages being published and optimised every month, we anticipate the results to keep on climbing.
In March 2023, Yoti received a 10 million-pound investment from Lloyds Banking Group to innovate customer identities and personal data. We’re so thrilled for the team’s success.
See more results
Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
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