Battling Digital Goliaths: Sapio Sciences’s 247% Traffic Increase Amidst Fierce Competition
Sapios Sciences is an all-in-one laboratory informatics platform that offers various lab management solutions, such as LIMS and ELN.
Results in Numbers
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
Sapio Sciences faced challenges with a poorly optimised website and underperforming paid advertising campaigns.
By implementing a targeted keyword strategy, technical best practices, a robust backlink strategy, and a revamped Google Adwords campaign, we helped transform Sapio’s online presence and ad performance. In just over a year, Sapio Sciences was adding major names to its client roster.
Ahrefs data showing an increase in organic rankings.
The Challenge
- High cost of Google Ads with low ROI
- No keyword research and therefore no on-page/technical optimisation
- No competitor benchmarking
- No backlink strategy to boost online authority
When we first met the folks at Sapio Sciences, they didn’t feel like they were getting the most value from their paid advertising campaign, despite having invested a lot of money in Google Ads.
The website was also not properly optimised. They needed help understanding how their target audience searched for their services, and unfortunately, their web pages were missing keywords that would drive organic traffic to their site.
It also should be noted that Sapio’s industry—laboratory information management software—is a highly competitive space with huge marketing teams and multi-million dollar budgets—and while Sapio Sciences had a valuable offering, the team felt like its online presence wasn’t really doing it justice.
Sapio Sciences required strategic keyword research and a thorough understanding of their target audience’s search behaviour.
Ahrefs data displaying increase in referring domains (or backlinks), which helped the rank in Google.
The Solution
- Developed a comprehensive keyword strategy and content calendar based on competitor research and customer search behaviour.
- Performed a full site audit and implemented on-page SEO best practicesBuilt and optimised Sapio’s online brand profile with backlinks, mentions, and reviews.
- Set up the correct ad tracking system to leverage data for future campaigns.
- Initiated a broader scope of paid media by setting up a programmatic display account, which would give Sapio a better ROI than Google Ads and attract more targeted users to the site.
Like we said earlier, Sapio was up against industry giants whose reputations were firmly planted in the ground. To even attempt to compete with the big guys, we helped Sapio create web pages for relevant keywords we knew they could rank for, as well as establish the company’s reputation in the industry by taking charge of their backlinks.
“Geeky Tech has given us a whole new appreciation for SEO. We can’t believe what our numbers look like compared to when we first hired them. Thanks team!”
CEO, Chief Scientist and Founder
The Results
- 16 out of 22 main target keywords ranked on page 1 of Google US, with 9 in position 1-3
- 39% more YoY impressions
- 247% more monthly users
- 422 organic leads were generated, with a cost per lead (CPL) of $292.65
Google Analytics data displaying an increase in users over two years.
By using our tried-and-tested (and tested, and tested, and tested) SEO techniques and strategies, we helped Sapio Sciences carve out a name for itself in the industry, and become a leading LIMS solution.
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
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