Evidence-Based SEO Leads to a 1215% Traffic Boost in 6 Months for Pillir.io
Pillir.io, a unique low-code development platform for SAP-centric businesses
Results in Numbers
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
Pillir’s B2B product is the epitome of niche, but with the right keywords and page optimisation, we helped it become the go-to platform for SAP-centric businesses seeking a no-code/low-code supply-chain solution.
Pillir needed a tailored strategy, including keyword identification, technical SEO and backlink building—nothing short of the full SEO gamut. Our work paid off and we helped Pillir.io achieve staggering results in just six months.
The collaboration exceeded expectations and demonstrated the effectiveness of Geeky Tech’s approach, as well as the importance of working with an agency who speaks “tech”.
Keep reading to see their transformation.
Increase in new users across six months. Data source: Google Analytics.
The Challenge
- A new product that was hard to explain to non-SAP users
- An ill-defined target customer
- No keyword strategy
- Web pages designed without considering user experience or SEO on-page best practices
With a B2B product that’s really hard to describe to people who aren’t familiar with SAP business applications, it’s no wonder Pillir struggled to attract new users to its site. The team needed our help synthesising its flagship product into a list of profitable keywords that would help boost the company’s search visibility.
The Solution
- Researched who its customers were and how they were using Google to find products like Pillir’s EdgeReady Cloud; used findings to narrow down a set of highly-targeted and relevant keywords.
- Added new keywords to existing web pages to leverage quick wins and develop a content strategy to help Pillir build new pages.
- Created reviews, backlinks, site mentions, etc. to boost the site’s domain authority, and by extension its visibility.
We leaned heavily on our experience working with other B2B SaaS products to get into the mind of an ideal Pillir customer in order to understand their search behaviour.
From there, the strategy unfolded, and we applied our tried-and-tested SEO techniques to optimise Pillir’s web pages, build its online authority, and drive new traffic to its site.
“Geeky Tech has far exceeded our expectations. We are so impressed with the results. Would highly recommend!”
Chief Marketing Officer - Pillir.io
The Results
- 1215% more new users
- 110% more impressions
- 300% more goal completions
- 280% more ranked pages
Our efforts paid off. In just six months, Pillir’s traffic started pouring in like never before. The collaboration exceeded the team’s expectations and demonstrated the effectiveness of our Geeky approach.
See More Results
Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
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