Our friends at [Medtech Company] struggled to get qualified leads through their sales funnel with their existing ad campaigns. We showed them what was possible with a bigger budget and a stronger overarching strategy, and within a year, we reduced their CPL from $10.5k to $2k and boosted their MQLs by 880%!
We audited their campaigns and immediately realised that even though their budget was relatively small, they were making some expensive mistakes:
At over $10k/MQL, there was no way this client’s ad campaigns were scalable. It wasn’t just that they were spending too little for such a cutthroat industry, it was that they weren’t spending their money wisely.
By helping the team understand their ad budget waste and starting from scratch with relevant, keyword-rich messaging, we significantly improved their PPC performance.
Better targeting led to more qualified leads based on company and job title.
Click-through and conversion rates per channel, 2021 to 2022
According to their head of marketing, achieving an 880% increase in MQLs with only double the budget can be attributed to two factors: hiring us as their PPC agency and adopting our recommended strategy.
“Achieving an 880% increase in MQLs with only double the budget can be attributed to hiring Geeky Tech as our PPC agency and adopting their recommended strategy. The results speak for themselves.”
Head of Marketing
This case study illustrates the transformative impact of our PPC strategies on [MedTech Company]’s lead generation and cost efficiency. With a strategic approach and optimised budget allocation, we delivered exceptional results, showcasing our expertise in B2B technology marketing.
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