Acquisition-Based Growth: Lyon’s SEO Journey Leveraging Strategic Mergers & Migrations
Lyon Managed Services is a technology services company serving creative sector businesses in and around London.
Results in Numbers
See more results
Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
Lyon Managed Services sought to be a growing force in IT support for the creative sector embarked on a growth journey through acquisitions without recognizing the SEO potential they held.
Our unique approach helped them understand and leverage the SEO benefits intrinsic to these acquisitions. Through strategic site migration and SEO optimization, we transformed Lyon’s website into a powerful lead-generating asset.
Ahref data displaying growth of organic keywords over 12 months.
The Challenge
- Poorly executed site integration leading to significant loss of SEO value from newly acquired sites.
- No keyword strategy to attract new customers to parent site
- No strategy to leverage old site’s existing SEO to improve new site’s rankings
- No on-page SEO best practices
- No backlink strategy
Historically, Lyon Managed Services had grown through brand acquisitions, and had never really considered using SEO. Without organic search optimisation, the parent site had minimal traffic and no lead generation.
Additionally, the company was missing out on the opportunity to leverage backlinks from its acquired sites to drive traffic and gain new customers. Moreover, the blanket 301 redirects implemented for their newly acquired pages were causing the company to lose existing SEO value.
Merging Lyon’s acquired businesses helped increase its digital footprint.
The Solution
- Researched target audience and identified list of profitable keywords.
- Discovered a strong demand for IT support for architects and built a keyword strategy to attract this sector in and around London.
- Shortlisted location-based keywords to pick up on searches for consultancy, design and marketing agencies in the London bridge area.
- Developed a seamless site migration strategy for Lyon and its newly acquired companies.
- Created a strategy to boost company credibility by consolidating the different brand locations and social assets into Lyon.
Because of Lyon’s unique approach to company expansion, our main priority at the beginning of the project was to set up a seamless migration strategy to preserve the authority, credibility, rankings, and traffic from the acquired sites to boost Lyon’s overall online presence.
We then applied our essential SEO techniques to help the company rank for relevant keywords and expand its visibility. At the same time, we ensured the company’s new site was optimised for technical excellence to meet Google’s high standards and attract new customers.
The Results
- 2450% more page-one rankings
- 590% growth in ranked keywords
- 280% rise in ranked pages
“We’re now generating leads through our website, which is fantastic for us. We’ve moved up in the rankings on Google. We’re hitting a helluva lot more first-page results than we did before, which is all fantastic and what we wanted.”
Purchasing Manager, Lyon Managed services
Within just one year of partnering with Geeky Tech, Lyon Managed Solutions witnessed remarkable improvements.
Geeky Tech’s expertise in SEO migration, website optimisation, and strategic keyword research combined together to drive sustainable growth for our client that continues to this day.
See More Results
Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
Parallel House, 32 London Road
Guildford, Surrey, GU1 2AB
Terms & Conditions | Privacy Policy