How We Helped this DevOps Consulting Firm Soar to a 492% ROI in 10 months
Key Results
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Key Deliverables
- Audited the website and applied technical optimisations where needed.
- Set up Google Services and implemented a robust reporting strategy.
- Outlined an achievable, relevant keyword strategy to rank for high-value keywords and create content for unexplored keywords with potential.
- Created a 12-month content calendar to map out the creation of high-priority content pages, and supported the team with content written by our in-house team, as required.
- Applied on-page and technical optimisation to existing pages.
- Developed DevOps-related backlinks from relevant third-party websites.
When the folks at a DevOps consulting firm told us that despite their traffic, no one was taking a bite, we knew we could help them fine-tune their content with a winning keyword strategy that would attract real leads.
Here’s the story about how we helped our friends reach £195,300 in closed deals in just 10 months:
The Challenge
When we first took a look at the site, we saw that there was nothing glaringly wrong with it. But after we completed our audit, we knew exactly why our friends were struggling to get qualified leads through the door:
- No defined keyword strategy to target their B2B audience and not enough content output to maintain industry competitiveness.
- Fewer backlinks than all their competitors.
- Not ranking for enough relevant and high-value key terms.
The Solution
- Discovered high-volume/low-competition keywords (such as ‘atlassian consultant’ & ‘robotic process automation consultant’) that had the potential to help them quickly rank and attract their B2B target audience.
- Developed a content calendar and gave the team the resources they needed to create SEO content on a regular basis.
- Provided content support when needed from our in-house content team.
- Built links from high-authority sites about DevOps-related topics.
Give the people what they want, is the long and short of it. But to be more precise, we put forward a solution that would course-correct our friends’ content to better align with what their target audience was searching for.
And considering the outcomes two years on, we think we hit the nail on the head.
The Results
- £658.9k of marketing pipeline generated
- £195.3k worth of deals closed
- £33k SEO spend
- 492% ROI over 10 months
See more results
Key Deliverables
- Audited the website and applied technical optimisations where needed.
- Set up Google Services and implemented a robust reporting strategy.
- Outlined an achievable, relevant keyword strategy to rank for high-value keywords and create content for unexplored keywords with potential.
- Created a 12-month content calendar to map out the creation of high-priority content pages, and supported the team with content written by our in-house team, as required.
- Applied on-page and technical optimisation to existing pages.
- Developed DevOps-related backlinks from relevant third-party websites.
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