Comprehensive PPC Audit Services to Maximise Your ROI
Are your PPC campaigns underperforming? Issues like poor ad copy, bad bidding strategies, and weak conversion tracking waste your budget and hurt results.
How Our Clients Did Last Month
Month-over-month traffic trends. Source: Google Search Console
Why Your PPC Campaigns Need a Professional Audit
At Geeky Tech, our comprehensive PPC audit services find problem areas and provide clear steps to improve your results. Whether you need to cut wasted ad spend, unlock growth opportunities, or fine-tune your Google Ads account, our audits are tailored to deliver actionable improvements.
What is a PPC Audit?
A PPC Audit Simplified
A PPC audit is a detailed examination of your Google Ads account or other platforms to assess the effectiveness of your paid search campaigns. It analyses key elements like keywords, account structure, and ad group performance, offering a clear path to improve PPC performance.
Why Your PPC Account Deserves an Audit
A PPC audit service delivers:
- Better ROI: Ensure every penny of your ad spend contributes to your goals.
- Actionable Insights: Receive clear recommendations to improve conversion tracking and refine ad campaigns.
- Transparency: Understand where your marketing budget is going and why.
By identifying what works—and what doesn’t—a PPC audit ensures your campaigns are tailored for success.
Key Areas Covered in Our PPC Audit
Precision Meets Expertise: What We Analyse
Our PPC audits leave no stone unturned, focusing on the following areas:
1. Keyword and Bidding Optimisation
We check that your keywords match user intent and that your bidding strategies are efficient. This includes:
- Reviewing quality scores.
- Finding long-tail keyword options.
- Improving your Google Ads and Bing Ads campaigns.
2. Ad Copy and Creative Review
Ad copy needs to be clear and engaging to get clicks and increase conversions. We:
- Check your messaging for clarity.
- Assess ad group performance.
- Suggest PPC ads that convert better.
3. Conversion Tracking and ROI
Accurate conversion tracking shows how well your campaigns achieve their targets. We:
- Verify tracking mechanisms are set up correctly.
- Highlight gaps in key performance indicators.
- Provide recommendations to improve return on investment (ROI).
4. Account Structure and Performance Metrics
A clear and organised account structure makes it easier to manage larger campaigns. We assess:
- Organisation of ad groups and campaign hierarchies.
- Metrics that impact performance, such as cost per conversion.
- Opportunities for improved efficiency and better targeting.
Use Cases: Problems We Solve for Our Clients
High Ad Spend, Low Conversions
The Problem:
A mid-sized e-commerce company was spending heavily on Google Ads but saw minimal return. Their ad copy lacked relevance, conversion tracking was improperly configured, and their keywords targeted overly broad terms that attracted unqualified traffic.
How Geeky Tech Helped:
- Conducted a detailed PPC audit to pinpoint inefficiencies, including high cost per click (CPC) on low-performing keywords.
- Rewrote ad copy to better align with customer intent and highlight specific product benefits.
- Set up accurate conversion tracking, providing data-driven insights to measure campaign effectiveness.
- Introduced long-tail keywords to attract highly targeted traffic, improving ROI by 45% in just three months.
Poor Account Structure Leading to Budget Waste
The Problem:
A SaaS company struggled with an unorganised ad account structure, which made it difficult to manage their campaigns. Their ad groups overlapped, leading to competing bids and inflated ad spend.
How Geeky Tech Helped:
- Restructured the client’s Google Ads account by reorganising ad groups based on intent and segmentation.
- Consolidated overlapping campaigns to eliminate internal competition.
- Implemented bidding strategies that prioritised high-converting audiences, reducing wasted ad spend by 30%.
- Provided a detailed guide to maintain the new account structure, enabling efficient campaign scaling.
Declining Performance Despite a Large Ad Budget
The Problem:
A professional services company noticed a sharp decline in their PPC performance, even though they had increased their budget. Their quality scores were low, and ad copy was generic, failing to engage users.
How Geeky Tech Helped:
- Conducted a quality score analysis to identify areas impacting ad relevance, click-through rates (CTR), and landing page experience.
- Updated ad copy to include compelling headlines and targeted offers, boosting CTR by 25%.
- Improved landing page alignment with ad group messaging, increasing conversion rates by 40%.
- Provided ongoing recommendations for conversion tracking and audience segmentation to maintain performance.
Limited Insights into Competitor Performance
The Problem:
A growing B2B tech company lacked visibility into their competitors’ bidding strategies and keyword choices, which hindered their ability to refine their campaigns.
How Geeky Tech Helped:
- Used competitive analysis tools during the PPC audit to uncover competitors’ high-performing keywords and ad copy strategies.
- Provided actionable insights to adjust the client’s bidding strategies and refine their target audience.
- Recommended new long-tail keywords that filled gaps in the market, helping the company achieve 50% higher impression share in competitive searches.
Why Geeky Tech is Your Trusted Partner for PPC Audits
Geeky Tech’s comprehensive PPC audit services don’t just diagnose problems—they provide clear, actionable solutions. Our team of PPC experts uses a data-driven approach to optimise every element of your campaigns, ensuring you achieve measurable results.
Why Choose Geeky Tech for Your PPC Audit Service?
If you’re searching for a ppc audit service that delivers measurable results, Geeky Tech is the right choice. We go beyond just identifying issues in your ppc advertising campaigns. Our team of PPC specialists helps you take actionable steps to improve your campaigns, whether you’re struggling with your current PPC agency or managing campaigns in-house.
What Our Comprehensive Audit Includes:
- A detailed review of your ppc ad campaign and audit findings.
- Insights into your ppc strategy to identify areas for improvement.
- Recommendations to optimise paid media and enhance return on ad spend.
How a Free PPC Audit Can Improve Your Campaigns
Wondering how a free PPC audit can help? At Geeky Tech, our audits dig deep into your PPC efforts to uncover hidden opportunities.
Key Benefits of a Free PPC Audit:
- Performance and ROI: Understand how your campaigns perform and where you can improve.
- Audit Process: Follow a proven approach to analyse and refine your ppc advertising campaigns.
- Expert Guidance: Get advice from experienced PPC managers to boost your results.
With no strings attached, a free PPC audit is the first step to maximising your PPC results. Get your audit today and take control of your PPC strategy.
Comprehensive PPC Audit: Insights from PPC Case Studies
A comprehensive audit goes beyond surface-level fixes. At Geeky Tech, our PPC audit specialists provide in-depth insights into how businesses can optimise their ads PPC for better performance.
What We’ve Learned from Our PPC Case Studies:
- Many campaigns lack a structured audit process, leading to wasted paid advertising budgets.
- Clients often overlook areas for improvement, such as refining ppc ad campaigns or improving search engine targeting.
- By working with our team of PPC audit experts, companies have consistently seen improved performance and ROI.
These insights allow us to tailor solutions that address your unique challenges.
Work with PPC Experts to Optimise Your PPC Campaigns
Your campaigns deserve more than basic optimisation. Geeky Tech’s ppc management retainer services offer ongoing support to ensure your PPC efforts continue to deliver results.
How We Help:
- Experienced PPC managers: Our team brings years of experience to every campaign we manage.
- Customised PPC Services: From audits to full PPC management, we align strategies with your goals.
- Marketing Team Collaboration: We work seamlessly with your marketing team to ensure every campaign runs smoothly.
Let our expert PPC team handle the hard work so you can focus on growing your business. Contact us to learn more about our ppc services.
Get in Touch for Actionable PPC Results
At Geeky Tech, we believe that every business deserves better campaigns. Whether you’re struggling with a current PPC agency or want to explore extensive PPC improvements, our PPC auditors can help.
Why Geeky Tech?
- Audit Results You Can Use: Our audits are 100% tailored to your goals, ensuring every recommendation has real impact.
- Expert Support: Work with a team of PPC audit experts who deliver clear, actionable advice.
- Ongoing PPC Management: Need help after the audit is complete? Our PPC management retainer keeps your campaigns optimised.
Get in touch with us today to start your journey toward better ppc advertising campaigns.
Get Your Free Pay Per Click Audit Today
Ready to take your campaigns to the next level?
Our free pay per click audit provides a clear picture of your campaign’s performance and outlines the steps to achieve better results. With no obligation, it’s the perfect way to identify actionable improvements.
Get Actionable Results with Our PPC Audit Specialists Today
These updates ensure that the case studies and use cases reflect real-world problems and actionable solutions while maintaining the high quality and SEO value of the content. Let me know if there’s anything else you’d like refined!
