B2B SaaS Marketing Agency: Your Award-Winning SEO & PPC Partner

Well hello there, chase-cutter! If you’ve come this far looking for prices, sorry for cramping your index finger. So, why didn’t we post our prices? Because we don’t offer one-size-fits-all solutions, which makes it a helluva lot harder to attach prices to them. We’d much rather chat with you first to discuss what you need before talking turkey. But hey, a phone call is free, so why not pick a date and time for a chat?

We know we’re not the first agency you’ve looked at. Not to be self-deprecating but digital marketing agencies are a dime a dozen, and, of course, they’re not all created equal. You can afford to be choosy and to find marketing specialists who understand your needs and can prove they’ll deliver.

Consider these key factors when shopping for the best SaaS marketing agency:

• Specialisation: It’s clear by the fact that you’re reading this page that you’re looking for an agency with a very particular set of skills (to be read in Liam Neeson’s soft Irish lilt). Be sure the agency you’re considering has the skills required to succeed in your industry.
• Evidence of their work: Whether it’s a full-service B2B SaaS marketing team or an agency like us that focuses on high-return strategies, every last one of them should provide proof when you ask for it. In fact, their case studies should be immediately available to you, no questions asked. Case studies should also demonstrate that the services provided were clearly instrumental in customer success stories. Watch out for vanity metrics that look amazing but that don’t really demonstrate an agency’s effectiveness in producing results. Take note if they’re only showing off their impressions, clicks, and sessions data. These are all great, but did they actually help the business close deals? You may as well ask.

Over-reliance on tools: We all use marketing automation tools to some degree. Our marketing tech stack makes our lives a lot easier and speeds up our research. But if our tools were taken away from us, we would still know how to navigate SEO. When looking for your ideal digital marketing partner, be wary of a team that can’t answer a question without consulting a tool first. Wisdom is often more important than knowledge.

B2B SaaS marketing is defined as any marketing effort designed to attract potential customers and eventually increase a company’s sales pipeline, usually through inbound techniques like SEO, advertising, email marketing, including content marketing.

A software marketing agency has the experience, knowledge and resources to help these companies thrive in their competitive industries using specific tools and techniques to attract B2B SaaS decision-makers and to keep them engaged throughout their journey.

Partnering with an agency that’s easy to vibe with makes all the difference in the world. But is it possible to know from just a few encounters whether or not it’s a good fit? Here are some ways to avoid getting trapped in a business relationship you don’t want to be in:

• Don’t sign a contract. Easier said than done, but there are companies out there offering a full suite of marketing services that don’t lock you into a lengthy contract with expensive leave-early penalties. Geeky Tech is one of them. There are others out there too. Our philosophy is that if our services are good enough, you’ll return to us every month because you want to, not because it would cost you Tech guy Jerry’s yearly salary to cancel.
• Ask for references. Testimonials and case studies give you a clear glimpse into what an agency can do for you. But those are stories told and curated by the agency, not the client. If you want to know what it’s really like to work with a B2B SaaS marketing agency, we recommend speaking directly to their past and current clients to get the real scoop. Agencies with a proven track record probably won’t be shy to send you their references.
• Meet the team. Get to know the people you could potentially be working with beyond the cursory sales call. It might be a bit tricky to get a tour of the ground floor if you’re working in a virtual environment, but it’s the 21st century, for crying out loud. Where there’s a will/camera, there’s a way.
• Evaluate their mission, vision, and values. Companies draft these for a reason. But beyond these feel-good docs, you should also get a feel for the agency from the website, case studies, and marketing materials. If they align with your company’s principles and objectives, you’re probably on the right track.

The answer boils down to your internal team’s marketing goals. Are you looking for an agency that offers everything from branding to content to advertising to social to SEO? What matters more: specialisation or a breadth of coverage?

In our experience as a specialised SaaS agency, the two most effective inbound marketing channels for B2B audiences are SEO and paid media, which is one of the many reasons we focus on these two main offerings.

If you don’t have the resources to manage your social media accounts and company newsletters, and you want to find a marketing agency that helps with everything under the sun, then you may be better off finding an A to Z team. However, if you’re looking to bolt on a group of subject matter experts who can support your current marketing efforts, then you might be better suited with a smaller team of specialists.

Allow us, if you will, to answer with a watch analogy. You have a Navimeter 32 Breitling. You saved and you sacrificed and you worked as hard as ever to purchase such a fine luxury item.

What do you do when it needs to be serviced? Do you take your precious Breitling to the watch repair guy whose little shop is attached to your local Sainsbury’s? Or do you bring it to an authorised Breitling service representative whose years of training and experience working exclusively with Breitling have given them the exact skills and tools needed to provide superior quality services.

Obviously, you want what’s best for your hefty investment. While the first guy would probably “do the trick”, he probably won’t deliver the level of polish your watch deserves, and he probably doesn’t have the skills to see to your Navimeter 32’s specific needs.
Perhaps we’re getting too in the weeds with this watch analogy, but you get the point. Working with a SaaS marketing team means you’ve invested in a group of experts who already know how to navigate your industry.

Geeky Tech has developed and perfected a ton of in-house marketing tools specifically designed around the B2B SaaS and technology marketing funnel. When you partner with a firm that already knows its way around, you don’t have to start from scratch.

Geeky Tech’s main offerings are search engine optimisation and paid media. We know that email marketing and social media marketing are essential business marketing practices, but we are pretty stuck on the idea of providing B2B companies services with the highest rate of return. In our opinion, that really boils down to these two marketing channels. Besides, we only want to offer what we’re best at.

Absolutely. We’ll equip your marketing team with a full-funnel strategy to attract visitors to your landing pages and help you nurture leads throughout the frankly long arduous sales process. We’re more concerned with MQLs and SQLs than vanity metrics like impressions data, so our mission is to develop a marketing plan that not only increases visibility, but also drives conversions and sales.

Are you looking for another product marketing strategy? Let us know.

It depends on what you mean. If your marketing and sales goals are to push demos and subscriptions as quickly as possible for a new product, then we would likely suggest an aggressive ad campaign that attracts as many of your potential clients as possible. We’ll maximise your inbound marketing efforts by continually optimising your pages as your ads run to help bolster your traffic from all sides.

Geeky Tech is a marketing agency that specialises in SEO, so it’s always our starting point. But the good news is, SEO needs content. It’s the bountiful platter upon which those delicious keywords are served. We give SaaS brands six months’ worth of SEO content briefs at a time, so that their new pages can be created and optimised for increased visibility.

Your best bet is to get in touch with one of our strategists to discuss your content marketing needs.

The first thing to know about us is that we tend to geek out on things no one else seems to care about. We’ve conducted thousands of hours of research and hundreds of tests to reverse-engineer Google’s ranking factors. We don’t claim to know all of Google’s algorithms, but after years of cultivating a deep understanding of how the search engine works, we think we’re on the right track.

As mentioned earlier, our ragtag team doesn’t pretend to be experts in social media for B2B SaaS companies, so we don’t want to offer anything less than stellar service. Having said that, we’d be more than happy to work with your sales and marketing team to craft optimised social media ads.

Sure thing. Head over to our results page, where you’ll see many SaaS case studies—all of which demonstrate high ROI and fast results.

Our agency provides high-value inbound marketing strategies for the B2B technology and SaaS industries. We don’t pretend to offer account-targeted marketing and sales services, but having said that, our PPC strategies are designed to hyper-target your intended audience. Let us know what you have in mind.